BlueZOO

BlueZoo measures the presence and movement of people in a manner that:

• Is accurate
• Is privacy-protecting and GDPR-compliant
• Is cost-effective and scalable

The development of BlueZoo’s occupancy measurement technology began in 2013 when Jan-Willem Korver used off-the-shelf wireless routers to prove the concept of using Wi-Fi to measure occupancy with a combination of innovative firmware and cloud software.

Our first customers were in the out-of-home advertising industry. JCDecaux, the world leader in out-of-home advertising, first used the service to measure opportunity-to-see at street furniture in Hong Kong. Advertising pricing is based on the number of people that see the media (reach) and the number of times they see it (frequency).

Innovators like Sodexo, a world leader in food service, used the technology to measure occupancy in their restaurants to better manage food production and reduce waste and expense. Retail customers adopted BlueZoo for two purposes: measuring foot traffic within their stores and measuring opportunities-to-see for in-store advertising. In-store advertising is most often digital signage provided to the brands that sell in the store.