BlueZOO - Analyze (license)

BlueZoo Analyze delivers more advanced insights. The metrics include visitor dwell time, conversion, unique visitors and returning unique visitors. These metrics enable businesses to understand the aggregated behavior of all visitors. Analyze also delivers these metrics across multiple sensors and aggregates data (e.g. group dwell time) from different sensor locations for easy comparison.

Insights
The number of unique visitors provides different information than the number of visitors. The latter simply provides snapshots of how many people are in a location at a given time. Industries such as outdoor advertising value "new" visitors differently than repeat visitors, as unique visitors are a more accurate measure of "ad reach."

Dwell times provide insight into consumer behavior in places like stores or restaurants. Do consumers stop briefly to look around, or do they stay longer to make a purchase? At an airport, it answers the question "How long did people stand in line?" Correlating dwell times with checkout data provides insight into how many people leave without buying anything.

Returning visitors, the percentage of unique visitors who previously visited the site, reports the frequency of return visits. Analyze reports the frequency in groups of 1, 2, 3 and 4 or more visits during the period studied.