MINICOURSE Visitor counting: Why measure? (part 1/3)

HOW MANY CAME?
Stop guessing and start measuring! Here is the third part of a mini-course on how to measure the number of visitors and customers to your business.

Here is the course:

Part 1: Why measure and what are the solutions?
Part 2: Deep dive into Passive Wifi
Part 3: Calibration and review of data

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BrandBLUEZOO
SubjectDIGITAL SIGNAGE

Description

WHY SHOULD YOU MEASURE?
There are probably as many answers as there are installed systems. Here are some answers to that question:

1. to plan staffing. Make sure you have the most staff when you have the most customers and save on staffing costs when you can.
2. to know if your marketing is effective. Are your campaigns bringing more visitors, or are you wasting money on the wrong type of marketing?
3. to evaluate your business. Are you getting people to come to your business, or are they just passing by? Once they are in, what do they do?

Bottom line. You can get a lot of valuable information about your business with simple measurement methods. Contact us for more information!

We recommend a type of sensor from Bluezoo that registers MAC addresses. MAC addresses? It's a unique ID for all network cards and today almost everyone walks around with a network card in their pocket in the form of a cell phone. Bluezoo has a system for counting these and using patented algorithms to present data on the number of visitors and their behavior. With a system from Bluezoo you will find out:

The number of people outside your store
The number of visits and unique visitors to your store
The number of visitors who have the opportunity to see your POCs or products
How visitors move between your POCs and products