Digital signage without data is like a bike without pedals

How well does your digital signage work?

Have you thought about it? Do you have data to support your thesis? How do you know which content is engaging or, more importantly, which content is bringing your customer closer to a purchase?

What if there was a way to evaluate every step of the sales process? There is! Let us tell you!

It all starts with the market...

The people who move around your store, walk past it or see your signage, they are the ones you want to entice to enter the store. How different shops do this varies, but you need to be able to measure traffic outside the shop.

You have succeeded! A customer enters the store. But how do you know how many of those who walked past actually chose to enter? You need to be able to measure the number of visitors.

Does the customer go back out or stay? Measure how long customers stay in the store!

Some customers stay and walk around. Are they passive or do they interact with the products? If so, which products are they interacting with? Find out! With simple sensors, large areas can become interactive and give you data to understand which products customers like.

Is no one lifting and feeling the blue shoes? Throw them out and make room for a pair of green ones.

How to measure at all stages of the sales process

In what we call the Retail Traffic Funnel, there are the following steps:

• Number of visitors around or in front of the store
• Number of visitors inside the store
• Number of visitors who have the opportunity to see a POC or product
• Number of visitors walking up to the POC or product
• Number of visitors interacting with product
• Number of sales

To measure the ration between all these points, you need several types of sensors, both sensors for counting the number of visitors and their behavior, called people counting, but also sensors for the products.

People counting

We recommend a type of sensor from Bluezoo that registers MAC addresses. MAC addresses? It's a unique ID for all network cards, and today almost everyone carries a network card in their pocket in the form of a cell phone. Bluezoo has a system for counting these and using patented algorithms to present data on the number of visitors and their behavior. With a system from Bluezoo you will find out:

• The number of  people outside your store
• The number of visits and unique visitors in your store
• The number of visitors who have the opportunity to see your POCs or products
• How visitors move between your POCs and products

Sensors for POCs and products

Nexmosphere has a unique range of sensors to measure presence, movement and interaction with products. With their help you can measure:

• The number of visitors walking up to your POC or products
• The number of visitors who interact with your products
• Which products your visitors interact with
• How visitors interact with the products.

Data visualization aka Dashboards

Using the Sensmi platform, all the data from the sensors above can be presented in a simple, clear and informative way. It makes it easy to understand customer behavior and the effectiveness of your signage, digital or analog.

Want to know more? Get in touch with:

Anders Brandén - product expert: digital signage
076-634 51 68, anders@visono.se