POPULAR PRODUCTS
PRIVACY POLICY
Visono Media AB (updated: 2025-12-10)
We at Visono Media AB care about you and your personal privacy. It is important to us that you feel safe when you provide your information to us. We therefore process your personal data in a transparent manner with your privacy in focus.
In this privacy policy, which applies to everyone who in any way uses Visono Media AB's services or products and/or otherwise has contact with us, we describe, among other things, how and why we process your personal data and what rights you have under applicable personal data legislation.
Unless otherwise specifically stated, Visono Media AB, reg. no. 556266-4739, Såå 406, 837 97, ("Visono Media", "we") is responsible for the processing of your personal data.
You are always welcome to contact us if you have any questions regarding this policy or other data protection issues. You can find our contact details at the end of this policy.
- What is personal data?
Personal data is any information that can be directly or indirectly attributed to a living natural person. Examples include everything from social security numbers to email addresses, but even encrypted data can constitute personal data if it can be linked to natural persons. - What is a 'processing' of personal data?
The concept of 'processing' is broad and covers most of what can be done with personal data. Everything from collection and storage to modification, use or deletion constitutes 'processing'. - When do we collect personal data about you?
- Data that you provide to us yourself
- We collect and process personal data that you provide to us, e.g. when you visit our website, buy a particular product or service, sign up for our newsletter, contact us or use our digital channels.
- Data collected when you use our services
When you use our services, we record information about your usage. This information includes the services you use, the pages you visit and your behavior on the website. For example, we use Google Analytics and other tools to record information. This information may include operating system, browser version, IP addresses, cookies and unique identifiers. - Data from other sources
We collect personal data, such as email addresses, that you have provided to other companies within the group with which you have a customer relationship. We do this to ensure that we always have up-to-date information for you and to be able to make offers about our own, other group companies' and selected partners' goods and services. Examples of information we collect are identity and contact information such as name, e-mail address and telephone number.
We also collect your data in cases where your employer has signed an agreement with us on, for example, training or news coverage and has then provided us with your personal data, for example, in order to communicate with you in connection with the agreement or for the service to be delivered to you on behalf of your employer.
In some cases, we may obtain information from other sources such as partners and other suppliers. We also collect and update your address details via third party address update services.
- Why do we process your personal data?
In order for us to provide services and goods to you, we need to process your personal data.
We process your data mainly to:
- Administer and provide our services and goods
- Handle customer service and other requests
- Provide information and promote goods and services that you may be interested in
- Improve our services and products, for example by researching and evaluating customer satisfaction or the market.
See further information under point 7.
- What is our legal basis for processing your personal data?
In order to process personal data, there must be a legal basis for this. Visono Media AB processes personal data on the following grounds:
- Where the processing of personal data is necessary for us to fulfill an agreement we have with you - for example, to provide or administer a service you have purchased
- Where the processing of personal data is necessary for compliance with a legal obligation, such as an accounting obligation
- We have a legitimate interest in processing your personal data, e.g. to respond to requests for goods or to communicate with you about similar goods and services you have previously purchased
- where the processing of your personal data is allowed because you have given your consent to it.
- How long do we keep your data?
Your personal data will only be processed for as long as it is necessary for the purposes for which it was collected - for example, for as long as it is necessary for us to fulfill our obligations under a contract with you. We may keep the data for longer if required by law or to protect our legal interests, e.g. if legal proceedings are ongoing.
Your personal data will be deleted or anonymized when it is no longer relevant for the purposes for which it was collected.
See further information under point 7.
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For what purposes do we process your personal data? |
What is our legal basis for processing? |
What categories of personal data are processed? |
How long will your data be stored? |
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Managing requests, e.g. questions about our services/products. |
Legitimate interest. |
- Identity data, such as name |
As long as it is necessary to process your request. |
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Managing the customer relationship, e.g. registering your data in our customer register, sending notifications, communicating with you about the customer relationship, etc. |
Performance of a contract and in some cases a balancing of interests if the contract to provide you with a service is concluded with a legal person. |
- Identity data e.g. name |
For as long as you have a customer relationship with us and for two years thereafter. |
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To administer and deliver our goods and services. |
Fulfilment of contracts. Where sensitive personal data is processed, this is done on the basis of your explicit consent and only where it is necessary to provide services that you have requested. |
- Identity data such as name |
For as long as you have a customer relationship with us and for two years thereafter. |
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Processing payments for services and goods you have purchased. |
Fulfillment of contracts and to the extent that it follows from a legal obligation, such as the Accounting Act. |
- Identity data, such as name |
As long as we are obliged to store the data under applicable law and as long as it is necessary for the contract. |
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To establish, exercise and defend ourselves against legal claims. |
Legitimate interest. |
- Identity data such as name |
As long as it is necessary to meet our interest in establishing, exercising and defending legal claims, e.g. under statutory limitation periods. |
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To promote our goods and services and those of our partners or group companies in order to provide relevant information and offers. |
Legitimate interest. |
- Identity data such as name |
Two years after you have last been active with us, for example by purchasing a product or contacting our customer service. |
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Monitoring and evaluation regarding the use of our services & products. |
Legitimate interest to improve your user experience. |
- Identity data e.g. name |
As long as it is necessary to carry out follow-up and evaluation. |
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Conduct market/customer surveys in order to evaluate our goods & services. The processing is necessary to meet our legitimate interest in obtaining information about your and other customers' perception of e.g. our services and products. |
Legitimate interest. |
- Identity data e.g. name |
The data is only stored for as long as it is necessary to send out the surveys. Survey responses are anonymous and therefore do not constitute personal data. |
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Lifecycle management, e.g. to troubleshoot, log, develop, test and improve our systems and services. |
Legitimate interest. |
- User-generated data, such as data about your interactions on our systems and services |
Retained only as long as necessary for the purpose. |
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Mingle photos from events for the purpose of documenting company history and to be used for editorial purposes and for marketing of similar events. |
Legitimate interest. |
- If applicable, name, title, company |
As long as it is justified from a company history perspective and as long as the images are relevant to use for the purpose of marketing similar events. |
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To administer your account holdings. |
Fulfillment of a contract with you or a balancing of interests if the contract to provide you with an account is concluded with a legal person. |
- Name, address, telephone number and e-mail |
For as long as you have an account with us and for one year afterwards. |
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To carry out and manage recruitment processes and incoming job applications. |
Legitimate interest in managing the recruitment process. |
- Name, address, telephone number and e-mail |
As long as the recruitment process for the position you applied for is ongoing and as long as required by the applicable statute of limitations in the Discrimination Act. In the event that we want to save your information for future recruitment, we will request your consent. |
- Profiling
If you are a customer of ours, we look at how you use our website, which of our goods, services and offers you have been interested in, which of our newsletters you have interacted with and which of our events you have registered for, details of your purchases and information about your account holdings. We do this to provide you with offers and invitations to events that we think you would be interested in.
You can object to the processing of personal data through profiling at any time. You can do this by contacting us at gdpr@visono.se. - Who may we share your data with?
We may share your personal data with companies and suppliers that provide services for us, e.g. to handle mailings, communicate offers, provide IT systems and conduct customer analyzes. These companies may only process your personal data according to our instructions and may not use your data for their own purposes.
We may also share personal data necessary to establish, exercise and enforce Visono Media's legal interests, for example with debt collection companies.
We may also share your personal information if it follows from law or government regulation, for example if we are required to disclose information to the Swedish Tax Agency for accounting reasons. - Where is your data processed?
As a starting point, your personal data is processed within the EU. In the event that we use service providers that transfer your personal data to countries outside the EU and EEA, we will take measures to protect your personal data in accordance with applicable legal requirements, for example by requiring guarantees that the provider protects the data in accordance with applicable data protection rules. If you would like to know more about the safeguards we have put in place, please contact us. - Your rights
Rectification and access to your personal data
As a data subject, you have the right to request the rectification of inaccurate data or to modify the personal data you have provided at any time.
You also have the right to see what personal data we have registered about you. You do this by requesting a so-called register extract.
Withdrawing consent with future effect
If we process your personal data on the legal basis of consent, you have the right to withdraw your continued consent for future processing at any time.
Object to processing
You have the right to object to processing that we carry out on the basis of a balance of interests.
You can opt out of promotional and communication mailings at any time. You can unsubscribe by clicking on a link in the relevant mailing or contact us (see contact details below).
Erasure
Under certain circumstances, you have the right to have your personal data erased. However, this does not apply if, for example, we are required by law to keep the data.
Restriction of processing
You may also have the right to request that the processing of your personal data be restricted. However, if you request that the processing of your data be restricted, this may mean that we cannot fulfill our obligations to you during the time the processing is restricted.
Data portability
In the event that you wish to transfer your data from us, you also have the right to receive a copy of the personal data concerning you collected in a structured, machine-readable format (right to data portability). This right only covers data that you have shared with us yourself.
- Cookies
A cookie is a small text file sent from a website to your browser. The cookie cannot identify you personally, but only the browser installed on your device that you use when visiting the website in question. Swedish law (the Electronic Communications Act, 2003:389) requires us to provide information about the cookies used and their purpose.
There are two types of cookies, one type is called a temporary cookie (session cookie) and the other is called a permanent cookie. A temporary cookie is sent to your device to allow the websites to function properly during your visit. This type of cookie is not stored on your device and disappears when you close your browser. A permanent cookie, on the other hand, is stored on your device and allows, for example, a website to recognize your device's IP address and thus your browser the next time you log in. Visono Media AB uses both of these cookies on our website. - Complaints regarding our processing of your personal data
If you are dissatisfied with the way we process your personal data, please contact us at gdpr@visono.se in the first instance.
If you are not satisfied with the way we handle your complaint, you can submit your complaint to the competent supervisory authority, currently the Swedish Data Protection Authority. - Contact details for the data controller
Visono Media AB, org. no 556266-4739, Såå 406, 837 97 Åre, Tel: 08-564 817 70, is the data controller and is thus responsible for Visono Media's processing of your personal data.
Forquestions about data protection or if you want to exercise your rights as above, you can reach us most easily at:
gdpr@visono.se - Changes to the privacy policy
We reserve the right to make changes to our privacy policy. You can always find the latest version on our website, www.visono.se.